To celebrate Jackie Robinson as an activist and American hero, Budweiser has partnered with Spike Lee and the Jackie Robinson Foundation on a season-long campaign that will spotlight the heroic achievements of Jackie, both on and off the field.
The cornerstone of this campaign is “Impact," a 3-minute short film directed by Lee and narrated by Jackie’s daughter, Sharon Robinson. The film, which will also appear nationally as a 1-minute ad airing on MLB Opening Day this Thursday, spotlights the moment Jackie broke baseball’s color barrier after more than 50 years of segregation in the sport.
“I’m honored to work with Sharon Robinson and Budweiser. All of us working in unison to pay homage to a great American who literally changed the game with the impact he made. Long Live Jackie Robinson!” said Spike Lee.